Generate donations for the Dusseldorfer Tafel e.V. by confronting sponsors and supporters with the fact that in Düsseldorf, Germany too many people live in poverty.

The plate full of food is a key visual of the Düsseldorfer Tafel. Its round shape matched perfectly with the round 2 Euro coins. The image of the food transferred the main objective of the Tafel: To provide food for those too poor to afford it.

Just a few days after the start of the project, visits on the homepage of the Düsseldorfer Tafel increased considerably. Several local and regional newspapers, TV stations and radio stations covered the project.