First we developed a custom hardware that would store and hand a paper version of the banner, with a fragrance sample.Then we made an agreement with 15 Lan Houses for a full weekend.We installed the hardware on every computer of each oneof those Lan houses.

And finally we installed a plug-in that projected the scented bannerover the Internet service home page on the Lan house.Every time a consumer clicked the banner on the screen, he was surprised by the revelation of a paper version of the banner, with a fragrance sample.

The scented banner had a click through rate of 17.2%. That's 43 times higher than the global average.10.000 scented banners were distributed in just one weekend.