Cannes Lions
INITIATIVE MEDIA LONDON, London / UNILEVER / 2003
Overview
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Credits
Execution
Fresh, new, dynamic, innovative ways to deliver the Crave message were crucial if interest amongst this fickle group were to be maintained. Initiative Media talked online to a Crave panel, representing this international audience to get under their skin.
Initiative Media's understanding of the audience and determination to continually seek out the right communication channels in each market meant that Crave's launch was innovative, but always relevant.
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