The spot opens on two officemates. Out of boredom, one is chewing gum into ridiculous shapes! To top him, the other guy chews a 3-tier fountain that squirts liquid.The new Mentos gum with a liquid-filled centre. That’s so Mentos.

The campaign kicked off on TV, where two guys compete to chew gum into the most ridiculous shapes.Given that Chinese kids spend more time online than with any other media, this silly gum shaping showdown and liquid center product demonstration continued virally, on a desktop clock widget and chat emoticons to give Mentos Gum 24/7 desktop presence.