Customer: Mercedes-BenzTarget group: DINKs (Double Income No Kids), young families, young and successful business people. Mercedes-Benz drivers, Web enthusiasts, film enthusiastsObjective: Fascination for Mercedes-Benz and all its products Experience Mercedes-Benz as unconventional, cool, visionary, intelligent and humorous. Promotion for the film "Men in Black II"Product:Multi-functional online flash adventure game bearing the idea of community for the product placement of Mercedes-Benz in the Hollywood blockbuster "MIB II".Creative idea:Creation of a game platform attracting a broad public through a mixture of trademark and product communication and intelligent and humorous entertainment.Contents:• "Become a 'MIB' agent!" In 4 missions, the players shall forestall that aliens steal the new fuel cell driving gear.Highlights:• International instrument of communication, worldwide marketing and distribution. Four language versions available (German, English, French, Spanish), participation of 19 countries.• Conceptional positioning of the viral component. The word-of-mouth recommendation is strengthened through elements that are easy to be sent.• Formation of a community of agents (agents from all over the world play together)• Unique design along with an elegant technical realisation• Conceptional link of the trademark of Mercedes-Benz, the film "Men in Black II", and the online game "Become a 'MIB' agent!"• Statistics of all user and playing actions.Realisation: Design• Creation of a design that is adjusted to Mercedes-Benz, and, at the same time, corresponds to the "Men-in-Black" design.• Illustrative style, every mission is a self-contained design world• Emotional, futuristicNavigation• Intuitive user guidance during the missions, clear navigation in the headquarters.Frontend• Language of development: Flash5, html, javascriptBackend• Webserver: 6*SUN Netra T1 (1Proc/1GB RAM) under Sun Solaris 8• Database server: SUN E 4500 (12 Proc./12 GB RAM) under Sun Solaris 8 and DBMS - IBM UDB• Load balancing: Cisco CS 11000• Language of application: php 4.1.2Facts www.mercedes-benz.com/MIB2 Period of creation: February-August 2002