Users can customise their screensavers by choosing inspiring quotes which can then be used as a viral marketing tool. Internet users can choose their favourites from a pool of 30 quotes from famous designers and authors and then download these onto their own PC in the form of a screensaver. The Tool was developed within the framework of the 'Mercedes-Benz Grand Sports Tourer' website, which, as a long-lead campaign, has surprised users time and again with new and exclusive content. In order to better reach the demanding target group on the Internet, the screensaver can be used as a viral tool and can also be sent to friends as e-Cards.