Cannes Lions
RAPP COLLINS WORLDWIDE, New York / MERCEDES BENZ / 2003
Overview
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Credits
Description
Invite the prospect to give themselves a gift from Saks. The mailing contains a complete Give Yourself A Gift Kit with ribbon, tissue paper, and gift box, along with a card that encourages the prospect to take a test drive to receive a $100 Saks gift card.
Outcome
The mailing exceeded target response rates by 300%.
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