Cannes Lions
APT OSLO, Oslo / TOYOTA / 2006
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Objective: Launch Toyotas new small car in a playful way to a young segment.
The Parking lot-banner showed all the different AYGO cars designed by the public LIVE from the website www.aygo.no. Hence, all partcipants in the design contest got their "10 minutes of fame" on different online newspapers and portals. The 3D design was identical to the original posted designs.
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