Cannes Lions

MERCEDES-BENZ AT MOST LOVED BRANDS EXHIBITION

OVATION BBDO, Belgrade / MERCEDES BENZ / 2009

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Overview

Entries

Credits

OVERVIEW

Description

Create a Poster for an exhibition event on the theme "Loving the Brand".

Execution

The poster is simulating the common urban tradition of ripping off the Mercedes Star Brand Sign from the hood of the car to own at least a piece of it. This demonstrates the power of the Brand and the passion for it.

Outcome

The poster was awarded best of poster of the exhibition and Mercedes Brand was awarded most loved Brand in Serbia.

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