Cannes Lions
OVATION BBDO, Belgrade / MERCEDES BENZ / 2009
Overview
Entries
Credits
Description
Create a Poster for an exhibition event on the theme "Loving the Brand".
Execution
The poster is simulating the common urban tradition of ripping off the Mercedes Star Brand Sign from the hood of the car to own at least a piece of it. This demonstrates the power of the Brand and the passion for it.
Outcome
The poster was awarded best of poster of the exhibition and Mercedes Brand was awarded most loved Brand in Serbia.
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12 items