The new Hilux redefines what toughness means. At the same time, the idea of the staunch Kiwi bloke is going through a bit of a change as well. We wanted to reflect this new world in a tale of a mates helping mates - not just by towing something, but helping them through good times and bad. So while Kiwi blokes are often men of few words, when it's time to chat things out, a decent hitout in a Hilux can be just the tonic to help them get through the rough stuff.