Cannes Lions
JUNG von MATT, Hamburg / DAIMLER / 2010
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A man is driving along a country road in a Mercedes. Suddenly, the Grim Reaper appears next to him. He looks at the shocked driver directly in the eyes and sarcastically says ‘sorry’. Fate runs its course and the car heads straight for an overturned construction vehicle full of tree trunks where ... it manages to stop in the nick of time. After a shocked second, the driver turns to the Reaper and caustically replies ‘sorry’.
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