The idea was brought to life using traditional cinema advertising combined with a promotion team. The Mercedes driver’s ability to react to unpredictable situations is demonstrated in a radical new way by combining two different forms of communication.

The unusual use of the two different media, immediately catches the eye at the same time as making the relevant benefit of the BAS in all Mercedes vehicles abundantly clear. After the movies we asked the taget group right in front of the cinema over 70% were able to remember and also repeat the content of the commercial.