This piece of work for Mercedes-Benz is a ground breaking site showcasing the attention to detail that runs throughout their entire range of passenger cars.Mercedes wanted to reinforce that the same qualities and features are standard on all their vehicles–whether it’s an entry-level A-Class or the largest S-Class saloon.The site mirrors Mercedes’ approach to vehicle production with a host of interactive elements that reflect the real world experience. The immersive site rewards user exploration with a range of responses, each intrinsically linked to the product detail they’re viewing. Subsequently the user is encouraged to browse the handy ‘model-chooser’.