Cannes Lions
BBDO, Beijing / DAIMLER / 2012
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There comes a time in a man or woman's life when they stop seeing the world through their own eyes. When is this moment? It's the moment when they have a child. Then their eyes open wider and they start to experience the world through their child's eyes.In China this insight is particularly significant because of the one child policy. This means that a child becomes not only the focus of his or her parents’ lives but also the grandparents on both sides.That's why Mercedes-Benz B-Class is the class you want your child in - because it gives them the very best.
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