The »Super Sports Cars« exhibition introduces the newly launched gull-winged SMS AMG and makes it join the ranks of the more than a hundred year-old legendary sports car tradition of Mercedes-Benz. Besides the exhibition design, a major component was the production of a multi-channel communication by creating a web special as well as iPhone and iPad Apps.

In the museum eight vehicles are presented on a platform where they are lined up chronologically to a starting position. The exhibition’s visual effect is based on the sequence of platform modules and the parallel arranged dynamically shaped wings. All relevant communication media are integrated into a slanting.As part of the exhibition, in a lounge, the visitor can obtain additional information about the legendary sports cars on iPads. This feature was made available six weeks before the iPad launch, which made it an exclusive experience. Also, three Grand Tourismo 5 stations for test drives are available.

The »Super Sports Cars« were on show in the Mercedes-Benz Museum and the centres at Cologne, Munich, Berlin, Essen, London, Milan and Paris and will tour around for one more year. The visitors have taken home the exhibition by downloading the Super Sports Cars App, more than sixty thousand times so far.