Cannes Lions

MERCEDES-BENZ E-CLASS

ELEPHANT SEVEN, Hamburg / DAIMLEY CHRYSLER / 2007

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“See the E-Class in a new light.” True to this motto, Mercedes-Benz is introducing the E-Class model improvement. The launch will be supported by an unusual online banner campaign: non-existent products will be advertised on skyscrapers. Then the unexpected will take place: the banners will burst through their borders and the user will discover a surprising conclusion – an important purchasing impulse for the new E-Class.

Similar Campaigns

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1 Cannes Lions Award
Transformation of a landmark

JUNG VON MATT, Hamburg

Transformation of a landmark

2018, BMW

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