Because the G-Class with it’s outstanding cross country qualities can drive everywhere and to every destination, we create a brand new media idea: the new G 280 CDI drives via fax to the fleet managers of the German army. For more information the fleet managers filled out the fax and let the G-Class drive back through the fax.

The G-Class fax was sent to 30 fleet managers of the army. 26 of them sent the fax back to Mercedes-Benz and asked for further information about the new G-Class model G 280 CDI – a response rate of nearly 90 %.