Cannes Lions

MERCEDES-BENZ G 280 CDI

SCHOLZ & FRIENDS, Berlin / DAIMLER / 2008

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Overview

Entries

Credits

OVERVIEW

Execution

Because the G-Class with it’s outstanding cross country qualities can drive everywhere and to every destination, we create a brand new media idea: the new G 280 CDI drives via fax to the fleet managers of the German army. For more information the fleet managers filled out the fax and let the G-Class drive back through the fax.

Outcome

The G-Class fax was sent to 30 fleet managers of the army. 26 of them sent the fax back to Mercedes-Benz and asked for further information about the new G-Class model G 280 CDI – a response rate of nearly 90 %.

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