We created a surreal world packed with all kinds of natural obstacles, to demonstrate that the Mercedes-Benz G-Class is still the one and only Father Nature. Our target was people who love driving through nature.

The Mercedes-Benz G-Class stands for perfect performance in every terrain. You could say that the G-Class is one with the terrain, and vice versa. We brought this notion to life with unique G-Class posters made out of real sand and stones.

The special city light posters, located in the business district, had an incredible stop effect.