Cannes Lions
JUNG von MATT, Hamburg / DAIMLER / 2008
Awards:
Overview
Entries
Credits
Description
We created a surreal world packed with all kinds of natural obstacles, to demonstrate that the Mercedes-Benz G-Class is still the one and only Father Nature. Our target was people who love driving through nature.
Execution
The Mercedes-Benz G-Class stands for perfect performance in every terrain. You could say that the G-Class is one with the terrain, and vice versa. We brought this notion to life with unique G-Class posters made out of real sand and stones.
Outcome
The special city light posters, located in the business district, had an incredible stop effect.
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