A huge aromatic tree sent directly to drivers. On the wrapping: a toll-free-number where you can register for a test drive.

We tried to find the fastest and most effective low budget solution to announce that the Mercedes-Benz Atego is the truck with the best agility in its class. We found the Atego to be an advertising medium itself.

The mailing was sent out directly by dealers throughout Germany. For this reason no exact figures can be obtained. Mercedes-Benz reported that the feedback was overwhelming and considers the tree-mailing a big success.