In some countries in addition to the TV-Signal, a second signal is broadcasted. It's called teletext, and it contains only text information and simple graphics. We broadcasted an interactive TV-Commercial using teletext as a layer. When the spot starts and the viewer activates the teletext he discovers how the Night View Assist helps.

The commercial combined TV and teletext in a way that no one ever has done before, and it established Mercedes-Benz as a technically innovative brand to a large amount of viewers.