Cannes Lions

Time to look up again

ANTONI, Berlin / DAIMLER / 2017

Awards:

2 Shortlisted Cannes Lions
Film
Film

Overview

Entries

Credits

Overview

Description

The C-Class Cabriolet is celebrating a long-lost childlike sense of wonder: looking up.

The commercial tells the story of a boy becoming a man. He is focused on work and everyday routines, his gaze always directed downwards.

But when the roof of his car is opening up, his eyes follow the sky.

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12 items

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