The launch of the new SLK-Class on the 27th of March is one of Mercedes-Benz's most exciting product highlights in 2004. The vehicle assures fascinating driving pleasure. The aim of the campaign is to take up the countdown mechanics from the classical campaign and to generate traffic for the web special. Furthermore the position of the new SLK-Class should to be strengthened and with regards to driving pleasure, sportiness and design the brand reputation Mercedes-Benz should be enhanced.