In 2008, Mercedes-Benz Trucks introduced a new tag line: “Trucks you can trust”. Our job was to spread this message with various types of advertising.

One reason to trust Mercedes-Benz Trucks is Telligent®, a set of technologies that actively prevent accidents. These star in a folder in which every picture is compiled in Braille. With that, people feel in which situations the technologies work, e.g. narrow roads or in heavy traffic. Because Mercedes-Benz builds technologies you can trust blindly.The folder was sent to customers of Mercedes-Benz Trucks and distributed at trade fairs.

The folder raised awareness within relevant target groups and noticeably more Telligent® packages were sold afterwards.