Nissan is leading brand in EV technology across Italy and Europe.

Consumer context How does the consumer relate to this model / category / opportunity?

Electric/PH Veichles market is growing, but technology needs to be pushed toward right

targets.

Main objective is evangelize target about Electric vehicle as the future of mobility and to

highlight innovation from Nissan.

Target Audience Who is the most valuable consumer?

Widely M - 36/55 cluster.

Campaign Objective What is the single-minded goal of this campaign?

Increase 100% electric Nissan Leaf awareness and Nissan Opinion.