A premium vehicle needs a special communication effort. The Mercedes-Benz Viano has a massive internal space and cutting edge technology. It stands out in its class. Well, the problem is that in order to show that to potential buyers, what is usually done is to send out a heavy catalogue brochure. But that poses two problems: it's heavy and costly. And more troublesome, the consumer might not feel persuaded to go through a regular brochure. The USB flash drive proved to have the creative execution to stand out. And furthermore, the creative execution enabled us to put all the content of the brochure inside the USB flash drive in a carefully thought design that is both attractive and innovative.

The client is ecstatic with the results. It saves money with mailing, and the demand for test-drives is expected to grow considerably when compared with last year's effort. Finally, it has become as desired as the Viano, and proved to be the perfect solution for the challenging brief.