With this piece we tried to show the importance of the Mercedes CLS on-board navigator. Thanks to this feature, drivers can be sure of exactly where they are at any given moment. To achieve this, we created a bookmark with a message explaining the function of the navigator. When the bookmark is used in the correct way, that is, in the pages of a book, its function is identical to that of the navigator: both allow us to know exactly where we are.

In April 2005, Mercedes achieved the best sales ranking in five years.