Cannes Lions
PROXIMITY BBDO, Boulogne-Billancourt / MERCEDES BENZ / 2008
Overview
Entries
Credits
Execution
The creative idea : Enchantment ...Plunge into the Mercedes universe and you will be fascinated by its range. Enchanted by the view of so many objects of desire at the same time, you will certainly discover the model and the price that correspond best to your needs.
Outcome
135 000 single visits on the website in 3 weeks40% opening rate for the emailings20% click rate for the emailings11 000 single visits in the MB showroom in 4 days only An average of 20 000 Euros of Sales
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