The World's Smallest Showroom!

We found a suitable location in the middle of Stockholm's shopping district, just big enough to fit a smart car. And a salesperson. There we opened the world's smallest showroom, making the place both the media and the message. The small showroom displayed the car and illustrated the benefits of having a small car in the city at the same time.

Sales of smart in the Stockholm area went up 300% due to the new way of exposing the car to the target group.