Mercedes-Benz was looking to launch the new “Blind Spot Assist” device in Colombia, a system that detects and alerts the driver about the presence of vehicles in the other lanes, allowing a safer driving.

We created the “Look in front looking to the sides” concept and for people to easily understand this, in the design we used specially altered faces that transmit the sensation of seeing 2 points of view at the same time.

The ads caused the sensation that we wanted, to the point that hundreds of people went to the car dealerships and many others solicited driving tests to know the Dead Angle Control functionality and acquire it for their Mercedes-Benz.