Akanksha, an NGO, provides free education to over 5000 underprivileged kids.

They needed teachers but didn't have money for advertising.

The objective was to increase awareness about their need for teachers.

The idea of 'Message Barter' brought together Akanksha's kids and India's biggest celebrities. The kids spread promotional messages for the celebrities and asked them to spread one for them in return.

Almost all the celebrities responded and spread the message that Akanksha needs teachers, to millions of their fans. And in doing so, they turned into Akanksha's brand ambassadors, for free.

Akanksha's kids conducted promotional activities for India's biggest celebrities.

For example, for India's best selling author, they promoted his books at various bookstores.

Next we sent a video of these activities to the respective celebrities with a cheeky message from the kids -

"Now that we have a spread a message for you, can you please spread a message for us and tell all your fans that our school needs teachers?"

Almost all the celebrities responded and the above results were obtained.

- Almost all the celebrities responded

- Over 18 million people were reached

- Coverage worth almost 1 Million USD at no cost

- Traffic to Akanksha's website went up 4 times

- Teacher applications went up 2.5 times

- This is was Brand Akanksha's first ever association with top celebrities and influencers in this manner. This breaking of ice holds a promise for more such associations with them in future.