No money for advertising? Why not 'force' big celebrities to campaign for you.

We tried an experiment called 'Message Barter'. Akanksha's kids spread promotional messages for India's biggest celebrities and asked them spread a message for them in return and tell millions of their fans that Akanksha needs teachers.

- Almost all the celebrities responded

- Over 18 million people were reached

- Coverage worth almost 1 Mn USD at no cost

- Traffic to Akanksha's website went up 4 times

- Teacher applications went up 2.5 times

- This is was Brand Akanksha's first ever association with top celebrities and influencers in this manner. This breaking of ice holds a promise for more such associations with them in future.