The task was to create awareness of the steady climate warming. The German association for Nature Conversation (NABU) wanted to promote its information link: www.climate-protection.info

Iced-lollies were offered in pedestrian areas. The stick was prepared with a message, letting the target group experience the consequences of global warming in a direct way.

All 1000 ice packages were distributed in less than 4 hours, resulting in an increase in website hits by 28%. Over 150 new subscribrers of the “NABU newsletter” and 72 new members have been registered through this promotion.