Concept :The concept revolves around the idea of "Being Free". The Moto/Skype user is no longer shackled to their computer by wires. The end result is freedom to do what they want while they Skype. To pay this off, we selected 6 diverse people to tell us their story on how they use Skype now that they are hands free and wireless. We didn’t want this to be just another product testimonial site, so we decided to tease the user into each person’s story through a relevant and engaging interaction at the beginning of each experience.