Cannes Lions
LEXUS INTERNATIONAL, Tokyo / LEXUS / 2017
Overview
Entries
Credits
Description
Filmmakers were asked to craft authentic, unique, original stories that align with aspects of the Lexus brand positioning: ANTICIPATION. By designing innovative ways to excite and change the world, Lexus is a VISIONARY luxury brand that ANTICIPATES the future for people and society.
The Lexus brand vision is to create amazing experiences by transforming function into emotion, performance into passion and technology into imagination. Filmmakers were tasked to interpret this brand vision in his/her own way and apply that to the film’s story.
These are short films, not commercials. For that reason the filmmakers were not required to incorporate any Lexus automobiles into their films, however, they had the option to augment their production through the use of Lexus vehicles.
Execution
July 2015: Lexus/TWC holds open call for submissions on Withoutabox.com for filmmakers globally for 3 months. Over 4,500 submissions were received.
October 2015: Lexus/TWC selects Damian Walshe-Howling as one of 4 filmmakers who will have their projects produced, and receive a first-look deal with TWC.
November 2015: Damian attends the Napa Valley Film Festival and announces his participation.
March 2016: Film is shot in Australian Outback.
June 10, 2016: MESSiAH premieres at the Sydney Int'l Film Festival
Nov 2016: Filmmakers return to the Napa Valley Film Festival where all four films are shown together for the first time, followed by a panel discussion with Academy Award winning director Lee Daniels and Deadline’s Editor In Chief Mike Flemming.
Nov 2016 – June 2017: MESSiAH continues to tour and compete in global festivals.
June 2017: MESSiAH to be released online.
Outcome
MESSiAH has been accepted into over 12 global film festivals, and won the Gold Award from the Australian Cinematography Society.
MESSiAH was accepted into the FlickerFest tour where the film was show in regions all over the country.
Season 3 of Lexus Short Films has garnered over 228 Million media impressions to date.
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