Communication has to be very quick and spectacular. The combination of money, health and traffic is not obvious. The three apples (red, green and yellow) in the box designed as a traffic light did the trick. Just the smell of apples when the box is opened communicates health and fitness. The design is also full of visual fresh air which adds to the feeling of clean air in the city. Added to the actual product we have an introductory offer of two free MetCards.

Response was a staggering 20% - in direct sales! It is decided to continue the project.