The challenge for a short film festival is to attract people who are not interested in this particular short format. The solution we offered to our client was to show the audience how a short situation could be better than a long one.

The target we were trying to reach was young adults with a curiosity for arts and culture. They live in Miami because they like a city that offers them lots of fun and party. So the idea we came up with was to show them that in Miami their life is closer to a short film than it is to a feature. The situation in the execution is edgy and simple, and has a strong end, just like a short film. This piece was part of a campaign that also included two suitable to air TV spots