Cannes Lions
TEAM/Y&R AMMAN, Amman / PHILIPS / 2016
Overview
Entries
Credits
Description
Changing your style is as easy as trimming your beard.
The Philips Multigroom Series 5000 trimmer gives you the freedom to choose your style, no matter what you feel like, by illustrating a 3 faced man, each face with a different beard reflecting the multi levels this trendy trimmer gives you.
Execution
Instead of using 3 different faces, we went for a surrealistic approach to form a 3 faced man. By this, we emphasize on the fact that it's the same person but with 3 different beard styles in different phases.
Outcome
These posters entice men to see this trimmer as a long-term solution to keep up with the ever-changing trends. Instead of owning many trimmers for different purposes, they can own Philips Multigroom Series 5000 trimmer.
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