Cannes Lions

MICRODIET DIET FOOD

OPT INC., Tokyo / SUNNY HEALTH / 2007

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This diet-food has a strong concept toward itself, 'Women don't have to be strict with their body to be glamorous'. Therefore, we just tried to simply express its firm opinion. This work especially aimed at women between 20 to 40 years, to sell diet-food on a website.The action of this banner is synchronised to its background, to emphasise women's hope, that of losing weight and charming men. In the last scene, this banner tells women that they could easily get their ideal body-proportion.

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