Cannes Lions
HAKUHODO PRODUCT'S, Tokyo / SUNNY HEALTH / 2007
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Description
"Microdiet" is a dietary food which supports healthy life. The ad shows a mysterious girl lying down. When the user tries to touch her, the cursor arrow is grabbed by her and the user feels the heaviness of the girl. The tag line "Oh, what a drag ..." express the inner voice of, both the girl who is not satisfied about her weight, and also the user who had a hard time getting the girl to let go of the cursor.
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