Cannes Lions

MICROSOFT MOBILE

McCANN MALMO, Malmo / MICROSOFT / 2004

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Overview

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Credits

OVERVIEW

Description

With Microsoft Mobile you can work when, where and how you want to and still have access to networks, printers and servers at the office. We sent out seat pads and folders to 700 sales managers. The words 'Work where you want to' and the campaign address www.microsoft.se/mobil were written on the seat pad. The folder contained a success case & more info about Microsoft Mobile. The seat pad lets you sit outside and work. Spring in Sweden is rather cold, but as soon as the park shines the parks are full of sunworshippers - who get very cold bottoms!

Outcome

As the campaign has just started we have no results yet. The response has been very positive, both from our customers and their business partners.

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