Cannes Lions
UNIVERSAL McCANN, Beijing / MICROSOFT / 2007
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The idea of this advertisement is to make the image of the Microsoft security system a powerful person who can beat down all the problems of a hacker, virus and worm, one by one. Through personification, it skillfuly expresses the great Anti-virus function of Microsoft, which not only catches consumers' eyes but also fulfills the goal of getting the product's message delivered.
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