Cannes Lions
EXOPOLIS, Los Angeles / MICROSOFT / 2008
Overview
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Credits
Description
Microsoft approached us to create an integrated campaign for their Visual Studio software. We wanted to use "machinima," which refers to filmmaking within the framework of a game engine - we actually built our own video game, in addition to using an existing title. Then, using captured footage from game play, we edited together 9 spots and created the website, which allows users to move through a 3D virtual world.
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