Cannes Lions

MILK

HAKUHODO I-STUDIO, Tokyo / JAPAN DAIRY ASSOCIATION / 2008

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The campaign website encourages people to drink more milk.The main target are housewives, aged from their 20's to 40's, who care about their family's health. In order to present high nutrition milk in an easy to understand way, we altered the image of milk by emphasizing that milk is a supplement.

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