Bonaqa, the tablewater from the Coca-Cola Co in Germany, is the third best known brand in Germany's bottled water market. The concept of the website is focussing on Bonaqa's brand character: Neptun, God of Water who was redesigned and strengthened during Bonaqa's brand relaunch in March 2002. The target group of young adults between 20 and 39 can expect a website, which distinguishes itself clearly from competitors' websites (approx. 500 national and regional brands) and unobstrusively projects Bonaqa's brand character into the consumers' minds. Lead into Neptun's World, the user can playfully explore this underwater environment. Charming brand adequate design with changing light during the course of the day and many interactive details invite the user to keep the site open on his desktop, play with the fish and experience Bonaqa the whole day long. This is exactly Bonaqa's new positioning: Bonaqa as the steady companion through all the ups and downs of everyday life; which brings refreshment as well as relaxation. The design with its fresh, clear and pure colours ideally reflects the brand Bonaqa. The TV-spot's closing sequence functions as the website-intro which thus establishes a relation between the offline and online communication. In addition to the presentation of the brand, encyclopedic and detailed information regarding the topic water is provided. This information was elaborated by the well-known German research institute Fresenius and is pleasantly displayed in a comprehensible way.