Fully remodelled international website and new online showroom for all MINI models. Film material, sound, enhanced interactivity and Flash technology turn the catchphrase multimedia into reality.

MINI Relaunch Goals • Integrated character through a three-frames-setup, continuous top-navigation and content-dependent module-navigation • Homogeneity through clear and fixed positioning of page elements and navigational tools• Increased usability• Consistent use of Brand CI, definition of new online style-guideMINI Showroom Goals • Complete product information in regard to all MINI Models• Communication Focus: product substance • Great comparability between models • Logical/user-friendly navigation