Task:• Creation of an online special for the Communicate the overall theme and claim of the car: "Always open.“• Creation of something new/innovative• Correspond with the car's character, product substance and qualityIdea:24 hours in the lives of two buddies, their dog and a MINI CabrioDescription:• Break-down of the frontiers between the two media internet/film - become "interactive"• Six movie clips – filmed especially for the online module and integrated via Flash MX module • Films offer different possibilities of interaction with actors/product