Imagine you are one of the world’s largest automotive players. Imagine you’ve got millions of satisfied customers in every corner of the globe. Now imagine you want to satisfy even more people. How do you excite people that aren’t that interested in cars? Well, that’s a challenge!

The best way to reach out to potential new car lovers is to listen to their needs and tell them the stories they actually want to hear. Data-driven, relevant and entertaining. We developed a main stage for just this purpose, a new home for the BMW brand: the all-new BMW.com.

Google's innovative AMP technology makes the new home of the BMW brand the fastest automotive website in the world. The mobile site loads three times faster than before – now in less than 2 seconds.

The use of the Progressive Web App technology ensures intuitive operation on the website, which we are otherwise only used to from native apps. Swiping, scrolling, tapping: With only one finger it can be navigated comfortably throughout the many articles which are teased with ultra-smooth and fast loading videos.

All in all, the numbers are mesmerizing: we’ve measured a 30% higher click-through rate from Google search. Our website loads up to three times faster compared to competitors. And users get a high-performance experience they’d only expect from a native app. The mobile usage of the website grew by 27%, while the bounce rate is reduced to 32.3%. And users seem to like what they find on the new bmw.com, because the retention time is over four minutes.