Cannes Lions
SERVICEPLAN, Munchen / BMW / 2010
Overview
Entries
Credits
Outcome
The email was sent to 25.000 subscribers of the MINI newsletter. 6 % of the target audience clicked through the email and experienced the virtual cabrio tour – an extremely good result. The interest in test drives within the first three weeks after launching the Email was so amazing that all the available test cars at all MINI Dealers were booked out.
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