A consumer watchdog group warns the public about the disappointment, danger and complete humiliation associated with purchasing a counterfeit MINI Cooper.

We launched a national television campaign with a :60 spot advertising the CCC's DVD, Countefeit Mini Coopers. The DVD shed light on the problem of counterfeit Mini Coopers, provided necessary information to ensure consumers are buying the genuine article, and profiled the CCC's efforts to stop the problem. The CCC also published a brochure about the issue, which was inserted into national magazines, ran alert ads in automotive classified publications, and took to the streets to spread awareness of the epidemic at the New York Auto Show. Finally, the CCC's website, counterfeitmini.org, served as a resource for consumers to learn more about the problem, seek information, and post suspected fakes of their own.