These banner executions were part of a print and billboard campaign for MINI Canada designed to convey MINI’s substantial safety and performance features. The distinctive white roof of the MINI was used as part of a “fill in the blanks” style execution where the audience was asked to complete the sentence. For example one of the billboards featured the phrase “_ _ _ _ like a Jackrabbit.” Of course, two weeks later a repost of the billboard revealed the answer “goes like a Jackrabbit.” These banners were developed as an interactive way to extend this concept online.